Tag Archives: Guiding Principles

10 Qualities that Set AdvoCare apart from other Direct Sales Companies

Charlie Ragus

10 Qualities that Set AdvoCare apart from other Direct Sales Companies. A few distinctions BEFORE I get into this list: Did you know that Advocare is the 1st Direct Sales company to ever take leaders to Washington DC? They discuss our amazing company and discussed protecting our free enterprise system! No direct sales company has ever done this before.  Every year 500 new direct sales companies are born, but did you know that after only 12 months, 85% of them are out of business? After 3 years, 97% are out of business. Isn’t that incredible? No wonder the stigma of direct sales is what it is. I try to have a new appreciation for skeptics because the fact is that they should be skeptical, but we can alleviate that with this strong, debt-free, 20 year old company that has grown 130% in the last 2 years in revenue.

dsa-logo

  • We are a member of the DSA and Richard Wright serves on the Board of Directors. There are very stringent guidelines to become members AND be in good standing. As of now, there are 585 members and only 210 in good standing. Advocare IS in good standing! Advocare had 120% increase in those qualifying for leadership since last year
  • There has been more money made in the last 3 years than in the first 16 combined
  • Our products use only the BEST products and active ingredients
  • There are actually 7 quality levels and Advocare only uses the highest in every single category. (Let’s look at Catalyst. Not surprisingly, our Amino acids are produced using the highest FDA quality labs here in the U.S.A. Most other companies produce them overseas and get their amino acid source from duck feathers and hair. They may have the same label, but do you think they have an equal product?   No it is like ‘dragging a chicken through a 50 gallon tub of water and calling it chicken soup’!)
  • Advocare has the lowest product return rates of all Direct Sales companies valued at over 100M. The next nearest has 5X the # of returned products.

The 10 Qualities that Set AdvoCare Apart from other Direct Sales Companies:

  1. Our 10 Guiding Principles – our foundation
  2. Stable Marketing Plan
  3. Scientific Medical Advisory Board
  4. Debt Buster System available for FREE for all Distributors
  5. Unpaid Endorsers – more than all other nutritional companies combined
  6. Satisfaction Guarantee – money back for 12 months
  7. Product Purchases – you can order only what you want and need. There is no required purchases.  You don’t have to order a bundle of products to get the bottle of catalyst or Omegas that you want
  8. Relationship Marketing
  9. The People
  10. Leadership Skills Development – character, integrity, people of moral fiber It’s important that we attract the right people.

The right people make the difference!

Advocare’s Guiding Principles

Charlie Ragus

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success.

Driven by a desire to help people improve their life nutritionally and financially, Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

Today, AdvoCare carries on with Mr. Ragus’ vision and commitment to offer products and an opportunity for financial freedom to people of all walks of life.

Advocare’s 10 principles that guide our direction and are the basis of our success:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.

Amy Anderson of Forbes Magazine said: “If I could teach only one value to live by, it would be this: Success will come and go, but integrity is forever. Integrity means doing the right thing at all times and in all circumstances, whether or not anyone is watching. It takes having the courage to do the right thing, no matter what the consequences will be. Building a reputation of integrity takes years, but it takes only a second to lose, so never allow yourself to ever do anything that would damage your integrity.”

Charlie built that in as a guiding principle that we all need to follow to move forward in our business.

https://www.advocare.com/12092420/Company/History.aspx